Chevrolet Cruze Hatchback really coming in UK market

Chevrolet's Craig Cheetham said: "The timing and location was perfect for us to launch the new Cruze hatchback. With our WTCC team in attendance providing hospitality for press, we were able to make use of the great facilities at Donington before allowing press the opportunity to test the new car on the local roads.”

The Chevrolet Cruze hatchback is offered with a diesel and two petrol engines. The petrol units are a 1.6 with 124HP and a 1.8 with 141HP, while the diesel is a 2.0-liter 4-cylinder which, with 163HP, is the most powerful model in the lineup. In early 2012, a 1.7-liter diesel will be added to the range. All engines are available with either a manual gearbox or a six-speed automatic transmission.

Chevrolet and Cadillac will launch two key models next year

Both Chevrolet and Cadillac will launch two key models next year: the former the new Malibu mid-size sedan (in early 2012) and the Spark minicar (at a later date), and the latter the new ATS compact sedan and the XTS full size sedan in the second half of the year.

Last, but not least, GM also plans to launch its next generation of full-size pickup trucks and SUVs in 2013 and 2014.

2013 Malibu from Chevrolet cars

Understandably, the design process becomes more complicated in the event that the car is a global model like the 2013 Chevrolet Malibu, which will be offered in nearly 100 countries on six continents, including the U.S. where it will arrive in showrooms next year.

GM says that the 2013 Malibu seats were created with input from engineers and designers around the world. However, the initial design was made by the Detroit firm's European team, with engineers from North America and Asia making the necessary changes to meet consumer requirements in their respective regions.

Among those tasked with the role of enhancing the seats for the North American market 2013 Malibu are seat performance engineers Daniel Cohen and Cheryl Hajciar.

Cohen, who works at General Motors’ testing facility in Milford, says that the company utilizes a special digital pressure-mapping technology to scan the rear-end impressions of people of all shapes and sizes, with a rear-end machine simulating the tests on the seats.

Chevrolet has sold more than 200 million cars around the world

Chevrolet has sold more than 200 million cars and trucks around the world, and Chevys have touched the lives of countless owners, families, and fans,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “It is fitting that we mark our Centennial by recognizing these connections and celebrating Chevrolet’s role in peoples’ lives.